There is limited growth in retail because breastfeeding parents traveling for work is not a regularly repeating activity.
1 Product Designer
1 Product Manager
MilkStork Stakeholders
Identify and prioritize opportunities in MilkStork's enterprise experience through qualitative, quantitative, and generative research methods:
Stakeholder interviews
Enterprise Audit
Competitive Analysis
User Interviews (3-5 per user segment)
User Surveys (sent to all in each user segment, excluding sensitive potential benefits managers)
For the full case study, please contact me.
Users aren’t engaging with the micro-communities in magazines.
1 Product Designer
1 Product Manager
3 Engineers (iOS, Android, Web)
We decided to focus on increasing contributions to magazines because it means users are investing more time and energy into the platform and are therefore more likely to form habits around their Flipboard usage.
For the full case study, please contact me.
New users who are invited to collaborate on magazines rarely complete the accept-an-invite flow.
1 Product Designer
1 Product Manager
3 Engineers (iOS, Android, Web)
Since the topic picker does not affect the accept flow, I explored removing it. However, analytics show users who continue without choosing topics churn very quickly.
So, I suggested we remove the topic picker from the accept flow then show the topic picker to any topic-less user the first time they enter their For You feed.
This allows us to show users the topic picker directly where it will have impact, allowing users to see value in choosing topics.
For the full case study, please contact me.